Article and Speeches:

		How do you constantly know what your customers want?
		Is your firm really providing affluent clients the service they want?
		How can you gain more market share?

These are just some of the questions that are answered in Deborah Hornberger's presentations and articles.

The Strategy Institute held a conference in Toronto, Canada on Marketing Wealth Management Services to High-Net-Worth Individuals. Deborah spoke on Building a Marketing Plan Directed at Emerging Wealth Baby Boomers.

Are you interested in learning how mini-trusts (fill-in-the-blank living trusts starting at $50,000) can help you attract emerging affluent customers? Read Deborah's Establishing a Mini-trust Product, published by Bank Marketing.

In an audio tape series subscribed to by bank CEOs, Deborah answers questions about Marketing to the Affluent.

Deborah spoke to the Marketing Forum of the Institute of Management Consultants on "It's the Customer, Stupid!" She describes how customer focused selling can provide some cost-efficient ways to learn about customer problems and gripes, find out what new services they want and test out new ideas.